Giordano Boetti Editions is a publishing project born in Rome in 2021, in collaboration with Leonardo Gualco and Alice Serraino.
Our mission is to support artists in creating a type of artistic product that can become part of people's daily lives worldwide, adorning their homes and becoming an integral part of their existence.
In the production of our editions, we work in close synergy with the artists or the entities representing them, relying on the renowned Litografia Bulla in Rome for production. Through this esteemed lithography studio, and other professional artisans, we are able to pursue our mission of distributing editions that meet the highest quality standards.
What sets us apart is our desire to foster a conversation through the edition itself, challenging some of the dogmas of contemporary life and offering reflections on aspects of everyday experience, ultimately revealing new ways of perceiving reality.
Thanks to the cultural upbringing I was gifted with from an early age, my approach to the artistic process is founded on accessibility, playfulness, and discovery.
The communication of each of our projects, from the invitations to the exhibition setup of the editions, is conceived as an immersive experience, where every aspect is perceived as an integral part of the artwork itself.
Our ambition is to provide artists with a communication method that can reach a wide audience, promoting them and offering a platform for the realization of their art. The promotion of young contemporary artists, in whom we believe, is published through our PINK line, through which we develop new projects and editions with them. The PINK line is dedicated to the promotion of young contemporary artists, with whom we collaborate to experiment and create unique projects and editions.
Ultimately, our goal is to bring our editions into the lives of art enthusiasts around the world, transforming the interaction between the viewer and the artwork into an authentic ritual.
We regard the edition as a complete object, with its packaging being an integral part of it. By opening and closing the case of the artwork, the viewer perceives its material consistency. The refinement in the choice of paper weight is palpable, and handling the edition becomes a spiritual experience that profoundly enriches the soul.